A culture built on principles.
We are experienced tech leaders, growth systems operators, and startup advisors. We work with passionate founders, helping them uncover core user value at scale & build a strong growth engine. Since 2012, we’ve worked on early-stage companies, building repeatable frameworks to test hypotheses, push winners, and operationalize for scale.
We pride ourselves in striving towards these qualities:
We are systems thinkers
We are data-oriented and thesis-driven
We are independent thinkers in the pursuit of excellence
We ask good questions and find the right answers
We are metrics-driven doers
We are empathetic quants
We are creative futurists
We are skeptical optimists
USONIA is led by Akshay Rathod with a team of full-stack marketers, product managers, researchers, brand strategists & data engineers.